FOR IMMEDIATE RELEASE
New logo makes it easy for consumers to distinguish Ontario VQA wines that are certified sustainable
VINELAND, ON – The Ontario Craft Wineries is pleased to announce the launch of a new corporate logo as part of its Sustainable Winemaking Ontario (SWO) Certified program. The new logo, featuring a green leaf, identifies Ontario VQA wines that have travelled a sustainable path throughout the winemaking process. Wineries now have the ability to display the new logo on their wine labels.
“Our winery has been a part of the Sustainable Winemaking Ontario program since its inception, and were one of the first wineries to receive certification, as this is something we truly believe in at Stratus Vineyards,” states J-L Groux, Winemaker at Stratus Vineyards. “Our vision has always been on preserving the environment for future generations which affects the way we make our wine and tend our land.”
The new logo will support OCW’s public awareness activities with the SWO Certified program and will appear online and print in Wine Country Ontario’s Travel Guide. Over the next year, new materials about the SWO Certified program will also be displayed by SWO Certified winery participants, highlighting their commitment to the Sustainable Winemaking Ontario Certified program.
“At Malivoire, our mission is to operate our winery and vineyards with minimal environmental impact, something that we have dedicated ourselves to since day one,” says Stephen Gash, General Manager at Malivoire. Gash was part of the creative team responsible for the logo design. “We are proud to add the Sustainable Winemaking Ontario Certified logo to our labels. This confirms the environmental commitment we have made to our customers.”
Established in 2007, Sustainable Winemaking Ontario Certified recognizes the wineries and growers that are committed to enhancing the environment by using sustainable practices in their wineries and vineyards. In 2017, a third-party audit was added to the program ensuring validity for certification.
SWO Certified wineries can choose between these two logos:
The OCW leads the growth and profitability of Ontario’s respected VQA wine sector – through strategic partnership and authoritative trusted advocacy. As a non-profit trade association, the OCW represents over 100 wineries from across the three designated viticultural areas of the province (Niagara, Prince Edward County and Lake Erie North Shore – including Pelee Island) as well as emerging wine producing regions such as Ontario’s South Coast and Georgian Bay/Grey County. OCW members are independently owned small and medium sized businesses – grape growers, manufacturers and leaders in tourism in their communities. Our members are the future of Ontario’s wine industry which is a source of new investment, jobs and award-winning wines.