Wine Council of Ontario Rebrands to Ontario Craft Wineries

Voice of the Ontario VQA Wine Industry Rebrands after 44 years

Vineland, ON – The Wine Council of Ontario (WCO), the provincial advocacy group for 100% Ontario VQA wines, announced today the launch of a new brand identity and name. The organization will now be known as the Ontario Craft Wineries (OCW). The name change and new logo reflects a modern and professional appearance, and emphasizes its representation of the independent local craft wine sector in Ontario.

“We are pleased to announce the rename and rebrand of the Wine Council of Ontario,” said Richard Linley, President of the Ontario Craft Wineries. “The new identity is important for our members and demonstrates their ongoing commitment to excellence, professionalism, and future growth. Aligning our association with the Ontario craft beverage sector also makes strategic sense and provides a united front on a public affairs level as well.”

“The new logo and name reflect the independently owned family-run businesses, including farmers, winemakers and businesspeople, that we represent to government and stakeholders,” said Len Pennachetti, Chair of the Ontario Craft Wineries. “This rebrand comes at the perfect time as the Ontario Craft Wineries start to work with the new government of Ontario to address the industry’s challenges and needs now, and in the future.”

The WCO was incorporated in 1974 by eight wineries to advocate for the success and growth of the Ontario wine industry. Since then, the Ontario wine industry has evolved and the OCW will continue to advocate on behalf of its membership. Our priority is and always will be supporting family-owned small and medium sized wineries dedicated to producing 100% Ontario VQA wines.

Vineyard to Glass Facts & Figures


 For more information, please contact:
Ontario Craft Wineries
905.562.8070 ext. 230

The OCW leads the growth and profitability of Ontario’s respected VQA wine sector – through strategic partnership and authoritative trusted advocacy. As a non-profit trade association, the OCW represents over 100 wineries from across the three designated viticultural areas of the province (Niagara, Prince Edward County and Lake Erie North Shore – including Pelee Island) as well as emerging wine producing regions such as Ontario’s South Coast and Georgian Bay/Grey County. OCW members are independently owned small and medium sized businesses – grape growers, manufacturers and leaders in tourism in their communities. Our members are the future of Ontario’s wine industry which is a source of new investment, jobs and award-winning wines.

For more information, please contact: | 905 562 8070 ext. 225

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