In the province, to ensure that the wine is a 100% Ontario product, a VQA (Vintners Quality Alliance) symbol is added to the bottle’s label. It certifies the wine meets specific quality standards for grapes and winemaking.
Michelle Wasylyshen, president and CEO of Ontario Craft Wineries, hopes the attack on Canadians continues to stay top of mind among consumers and, ideally, changes peoples habits.
“This is a once in a lifetime opportunity for us,” she said. “People are listening like never before. Donald Trump is unpredictable and people are angry.”
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